ISI Elite Training
the fast-growing boutique fitness franchise
Join ISI® Elite Training, the premier athletic-based training franchise. Transform lives with high-energy group workouts designed to build strength, endurance, and confidence.
Discover 3 compelling reasons to own an ISI® Elite Training Franchise!
Passion
If you're here, it's because you're ready to pursue your passion. Imagine building a business you love, creating more freedom in your life, and positively impacting hundreds of lives in your community. Investing in an ISI® Elite Training franchise is your turnkey solution to make this dream a reality.
Purpose
While over half of Americans are trying to lose weight, only 23% are getting enough exercise. Many want to get fit but don't know where to start. ISI® Elite Training bridges this gap by offering personalized, coach-led workouts rooted in accountability, community, and results. As a franchise owner, you'll be living this purpose daily, helping people achieve their fitness goals.
Profit
Imagine having the freedom to do what you want, when you want, with the people you care about. Our business model allows you to start generating revenue from day one, thanks to multiple revenue streams and profit margins nearing 30%. This success is demonstrated in our corporate-owned facilities, as detailed in Item 19 of our FDD.
What is an ISI® Elite Training Franchise?
ISI® Elite Training is a rapidly expanding boutique fitness franchise that has shown remarkable growth, with a 125%+ increase in all locations compared to pre-pandemic levels. Since 2020, the brand has awarded over 140 territories and opened 25 locations, with no permanent closures. This growth reflects the broader resurgence of the boutique fitness industry, which is valued at over $22 billion and projected to exceed $25 billion by 2025.
Founded in 2013 and franchising since 2019, ISI® Elite Training has quickly become one of the top emerging franchise opportunities in the nation. According to Entrepreneur magazine, the franchise has over 140 locations open or in development, driven by a passionate community and a proven business model. The brand's foundation rests on accountability, coaching, and community, making it a leader in the boutique fitness industry.
At ISI® Elite Training, coach-led, athletic-based training sets the franchise apart. The energetic environment, expert coaches with national certifications, and a strong community focus ensure that members of all fitness levels receive the support they need to achieve their goals. The unique pre-sale process helps franchise owners build a membership base before opening, ensuring immediate revenue and long-term success.
The franchise’s success is further bolstered by its high retention rates and membership at the Elite level, which offers unlimited sessions per month. Unlike other fitness brands that struggle with retention, ISI® Elite Training's all-encompassing workouts eliminate the need for multiple gym memberships. This makes the franchise a lifestyle brand with a high lifetime membership value, contributing to additional revenue streams from apparel and supplements. With ambitious plans for nationwide and global expansion, ISI® Elite Training offers a prime opportunity for prospective franchise owners.
Testimonials FROM Franchise Partner
"I'm passionate about ISI® because after having kids and becoming a busy mom, fitness became a challenge. I wanted to share with other moms a place where they can find 50 minutes for themselves to get better."
Evelyn Osio
Robust Franchise Development
Franchise Opening Specialist
From the moment you become a franchise owner, you'll be supported by a dedicated franchise opening specialist. This expert will guide you through every step of the process, ensuring you stay organized and on schedule. They will provide answers to any questions and ensure you have all you need for a successful start.
Real Estate – Site Selection and Buildout
Choosing the perfect location is key to your success, and you won't be alone in this process. Collaborate with our real estate partner to find the ideal site and navigate lease negotiations. Once secured, we’ll guide you through the buildout process to ensure everything is ready for your grand opening.
In-Person Training
Visit our headquarters in Charlotte, North Carolina, for comprehensive training. You'll learn about our business model, including hiring, membership growth, and retention strategies, at our IronU training program.
Grand Opening and Ongoing Visitation
We support you before, during, and after your grand opening, ensuring smooth operations with a dedicated visitation schedule and day-to-day assistance.
Marketing
Benefit from our in-house marketing team, which will provide you with all the necessary resources, strategies, and assets to execute an effective marketing plan tailored to your territory.
Proprietary Pre-Sale Process
Our unique pre-sale process ensures you open your doors with recurring monthly revenue. Over 12 weeks before opening, you’ll host free community sessions, building awareness and offering discounted founding membership rates.
Franchise Business Coach
After your grand opening, you'll receive ongoing support from a dedicated franchise business coach. They will regularly meet with you and visit your facility to ensure you meet your business goals and address any questions.
Technology
Leverage our state-of-the-art technology suite to manage multiple locations effortlessly. Our best-in-class app allows members to track progress, book sessions, and stay engaged, while you can maintain direct communication and accountability.
Ongoing Support
Expect continuous support through monthly overviews, launch calls, virtual and in-person regional training sessions, and an annual convention. Your franchise business coach and the entire support team will be there to help you succeed every step of the way.
Discover the ISI® Elite Training Difference
Unique Fitness Experience
ISI® Elite Training offers a distinctive fitness experience that stands out in an industry often criticized for poor customer service. Unlike typical gyms where memberships are easily discarded, ISI® builds a loyal and committed community focused on accountability, shared experiences, camaraderie, and results.
High Membership Engagement
Unlike many fitness memberships that go unused, ISI® Elite Training members actively participate. "Our members experience the value of their membership by attending at least four times a week," says Adam Rice, Founder & CEO. This level of consistency, driven by our engagement efforts, helps members integrate workouts into their daily routines.
Personalized Member Interaction
At ISI® Elite Training, we pride ourselves on knowing our members personally. We greet them by name, celebrate their birthdays, and understand their fitness goals. Our nationally certified coaches provide personalized coaching in a group setting, ensuring each member receives the attention they need.
State-of-the-Art Technology
Our state-of-the-art app allows members to book sessions and track their progress, enhancing their experience. "We're here to make people feel better about themselves," says Matt Junghans, Director of Corporate Facilities. Our welcoming and energetic environment helps members feel supported and motivated.
Elevated Group Workouts
ISI® Elite Training takes group workouts to a new level with sessions led by nationally certified coaches. Our workouts focus on different body parts each day, ensuring variety and continuous improvement. This approach fosters accountability and community, key elements of our success.
Family-Friendly Environment
Recognizing the challenges faced by parents, ISI® Elite Training offers a kids' room where children can play while their parents work out. "I wanted to remove the barriers to working out for parents," says Adam Rice. This family-friendly approach helps parents prioritize their health without sacrificing family time.
the fastest growing boutique fitness franchises in the nation
"To see where ISI® has grown since we’ve started is incredible. I was location number nine, and already they have over 70 locations awarded."
Laila Tafazzoli
Unlock Your Profit Potential with ISI® Elite Training
The most crucial question for any entrepreneur considering a new venture is, "How much can I make?" At ISI® Elite Training, we are built on the principles of passion, purpose, and profit. Our business model is designed to maximize profitability with multiple revenue streams and straightforward daily operations, enabling franchise owners to scale effectively and potentially expand to multi-unit ownership.
One of the most significant advantages of franchising with ISI® Elite Training is our membership model, which ensures recurring monthly revenue. Over 90% of our members choose the unlimited membership option, our highest tier, and membership rates have increased by over 100% in the past year. This recurring revenue stream is a testament to our brand loyalty and growth potential. "Creating raving fans in the community helps retain and grow the membership base," says Adam Rice, Founder & CEO. Our members often stay with us for years, providing a stable and predictable income.
As a franchise owner, you’ll experience the benefits of our membership model from day one. Our proprietary pre-sale process helps you recruit your first members and build brand awareness before your doors even open. By hosting free workouts in local community spots and offering discounted memberships to founding members, you can start generating revenue immediately. "The pre-sale process is a 12-week program that helps you recruit members and ensures you open with recurring revenue," explains Amanda Hall, COO.
In addition to membership fees, ISI® Elite Training franchise owners benefit from additional revenue streams, including retail sales, supplements, and promotional challenges. Our retail sales have soared over 400% year-over-year, with members proudly wearing our apparel. Our proprietary line of supplements, which includes whey protein, pre-workout, super greens, vegan protein, and BCAA’s, has seen a 214% increase in sales. "This model offers multiple revenue streams," says Amanda. "Alongside recurring membership revenue, we provide apparel, supplements, and even no-show fees to hold members accountable." Investing in an ISI® Elite Training franchise is a strategic move to build an asset, create wealth, and achieve personal and professional goals.
The Investment
Franchise Fee
$60,000
A/V Equipment
$20,200 - $30,000
Equipment, Furniture, and Fixtures
$55,700 - $81,000
Real Estate
$6,800 - $20,500
Real Estate and Construction Management
$15,000
Leasehold Improvements
$68,500 - $256,500
Utilities
$1,000 - $3,000
Signage
$13,000 - $22,500
Start-Up Inventory and Uniforms
$2,200 - $4,000
Grand Opening Marketing
$5,000 - $20,000
Facility Personnel Compensation: Pre-Opening
$20,000
Insurance
$2,750 - $4,500
Travel, Lodging, and Meals for Initial Training Program
$0 - $3,000
Training Fee
$3,000
Technology Fee
$6,750 - $9,000
Business Licenses, Permits, Certifications
$12,500 - $20,000
Frequently Asked Questions
GET Answers to common questions about ISI Elite Franchise
What is ISI® Elite Training?
ISI® Elite Training is a rapidly expanding brand in the $22+ billion boutique fitness industry. After proving our concept, we began franchising in 2019 and have swiftly grown to 140 territories with no signs of slowing down. With exceptional unit-level economics, top-tier support, and opportunities for multi-unit ownership, ISI® Elite Training is an ideal choice for those who want to make a difference, build communities, and join a brand with global expansion potential.
What Sets ISI® Apart from Other Boutique Fitness Brands?
ISI® Elite Training stands out with its unique, strength-based workouts inspired by professional athletic training. Our sessions are led by nationally certified coaches who are also ISI® certified, ensuring top-notch guidance for all fitness levels. This approach has led to numerous personal transformations and a continually growing community.
How Much Does It Cost to Open an ISI® Franchise?
The total investment to open an ISI® Elite Training franchise ranges from $327,400 to $687,000, making it one of the more affordable options in the boutique fitness sector. This affordability is due to our streamlined model, which requires a small footprint, minimal buildout, and limited equipment, allowing franchise owners to focus resources on business growth.
What is the Franchise Fee?
Territory 1: $60,000 initial franchise fee
Territory 2: $100,000 initial franchise fee
Territory 3: $135,000 initial franchise fee
What Are the Financial Requirements?
To qualify for ownership of an ISI® Elite Training franchise, you need a net worth of $300,000, liquid capital of $200,000, and a credit score of 680 or higher.
What Are the Royalty and Brand Marketing Fees?
The royalty fee is 7% of gross sales, and the brand marketing fee is 2% of gross sales.
Do You Provide Training and Support?
Absolutely. ISI® is dedicated to the success of our franchise owners from day one. We offer a comprehensive playbook to help you start generating revenue immediately. Our extensive training covers all aspects of the business model, including:
- Operations
- Sales and Marketing
- Social Media
- Hiring and Retaining Top Talent
- Growing and Maintaining a Membership Base
- Building Community
- Professional Development
Do You Assist with Site Selection?
Yes, we have a partnership with real estate professionals to help you find the ideal location for your ISI® facility. Using detailed demographic and psychographic data, we identify the best spots in your market. Our real estate partner will assist you in securing a location in top-tier shopping centers with high visibility and traffic. Our model's smaller footprint allows us to obtain prime real estate at more affordable rates. Our team will also guide you through the entire build-out and construction process.
This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted, or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect a franchise's sale will be made if we are first in compliance with state registration requirements or are covered by an applicable state exclusion or exemption.
